You’ve got a great new product or service and are all ready to push the go button, but how do you know you’re customers are going to be there? You know by doing your homework. It might sound like detective work, and it is. But every brand does it. And if your competitor has a captive audience who you know will be tempted by what you’re doing, that’s a good place to start. How are their customers finding your competitors’ sites? What keywords are they using?
That’s not to say you should just mimic what they’re doing. Our approach is more subtle than that: what are your competitors not doing and saying that could engage their customers even more? What keywords and phrases are they neglecting that could lure new customers to you?
Lastly, are there any industry influencers or brand evangelists out there who you could bring into the fold and use to add weight and firepower to your marketing initiatives?
We do everything you can think of to ensure you never miss a trick:
- Website auditing
- Competitive research
- Keyword analysis
- On-page optimisation
- Content creation & promotion
- Influencer list building
- Social media marketing
- PPC management