People like new. New products. New ways to visualise themselves using those products. New collections that change with the seasons. Even new ideas. Human beings are innately curious and we are drawn to the new because we love to be new ourselves: we want people to know we are up-to-date, on trend, ahead of the curve.
Creating a Wordpress content management system (CMS) that enables you to quickly disseminate your new or refresh old content is easy. But to get there, you have to get three things spot on:
- First, you need to refine customer engagement: improve what is working with your current CMS to keep them engaged – and drop what is making customers drop off the site. If you haven’t got a CMS, then you need to analyse what your competitors already know works and avoid adopting things they have ironed out.
- Second, you need to customise a CMS system that has proven itself as a robust and scaleable solution. For this reason, we use Wordpress. It works on millions of websites from small brands to blue chips.
- Third, you need to be in control. Which means you need an administration panel that has been designed as much for you in mind (to edit and publish) as the front end is for your customers (to search and purchase).
Want a great Wordpress Theme? Just ask.